New-customer greeting message examples for LINE
The first message a new customer receives from your shop often decides whether they will keep chatting or go silent. With nothing set up, someone who just added your account simply waits until the shop forgets them. The automatic greeting message helps with this, and once configured it works around the clock.
What is the new-friend greeting message
According to LINE's official manual (in Thai), the new-friend greeting message is sent automatically to customers who have just added your account, and admins can turn it on or off themselves.
The same manual adds that you can arrange up to 5 balloons, each can be text, a sticker, an image, a coupon, a rich message, or a video, and the customer's LINE name can be inserted into the message, so each greeting can address the person directly.
How to set it up to send automatically
Steps from the official manual, done in LINE Official Account Manager:
- Open the 'Settings' menu
- Choose 'Response settings'
- Switch the new-friend greeting message 'On'
- Click 'Set new-friend greeting message' to edit the content, up to 5 balloons
- Save, then test by adding your shop account from another LINE account and checking that every balloon arrives
Principles for writing a clear greeting
Shorter beats longer. New customers do not know your shop yet, and three paragraphs will be skimmed. What helps is a brief welcome, what the shop sells, and one call to action, such as viewing products, asking prices, or using a discount. One clear invitation is easier to follow than several at once.
If you offer a welcome discount, state exactly how to use it, such as which word to type or where to tap. If the team answers chat only during certain hours, note that at the end of the message. Inserting the customer's LINE name in the first balloon also helps, since it addresses them directly.
Greeting examples for several shop types
Clothing shop: Hello and welcome to (shop name). Everything listed is in stock. See the latest sizes at this link, and feel free to ask about sizing anytime.
Made-to-order bakery: Hi, thank you for adding (shop name). Our weekly order schedule is at this link, and pre-orders open according to the schedule.
Appointment-based service: Hello, thanks for your interest in (shop name). Availability is updated daily at this link, and you can message us anytime to book.
Low-priced household goods: Welcome. We carry household goods at wholesale prices, updated daily. Type "order" to see how to buy and shipping fees.
Brand with a welcome offer: Hello, thank you for adding (shop name). New friends receive a welcome coupon for their first order.
Custom tailoring shop: Hi, (shop name) sews to your design. Send us your idea and the team will take a look first.
Adapt the shop name and details to your own, start with the example that fits best, and refine it based on the questions customers actually ask.
After the greeting, let a bot answer the repeats
Once the greeting is in place, customers start asking real questions. We have covered automatic replies in our article on setting up auto replies, which works alongside the greeting. When payment time comes, our system can check transfer slips in the same chat window.
Frequently asked questions
When is the greeting message sent?
Automatically and immediately when a customer just added your account, per the official manual, making it the first hello a shop cannot forget.
How many balloons can I use, and what goes in them?
Up to 5 balloons, each can be text, a sticker, an image, a coupon, a rich message, or a video, and the customer's LINE name can be included, all per the official manual.
Can I change the message mid-month?
Yes, edit it anytime through the same settings menu, and update it for each new campaign so the first message matches the current offer.
Will existing customers receive the greeting?
The greeting goes only to people who just added the account, as stated in the manual.
A good greeting does not need to be long, it needs the right timing. Set it once and it works every day. Start with one example above and adjust it with the real questions your customers ask.